Bored with your Board? Then fix it!

Which of the following adjectives would you use to describe Board meetings at your company?

Dull? Dreary? Disappointing? Dire? Dysfunctional?

Dull-Boring Sign

Entrepreneurial? Enlightening? Enthusiastic? Exciting? Effective?

My suspicion is that many owner managers, managing directors All those in favour!or CEOs of small and medium-sized businesses (SMEs) might be tempted to select one from the top list. If that’s you, do you ever wonder if there is any point in having regular board meetings? Can you afford the time, resource and cost?

Let’s look under the hood of BoDs.

Regulatory requirements
While it is relatively straight forward for a single individual to establish a UK Limited Company and become its sole director and shareholder, it is a legal entity which creates duties and responsibilities, enshrined in the Companies Act 2006, with the potential for personal liabilities and even penalties.

The articles of association delegate the management of a company to its board of directors. They describe how decisions are to be made and how the board is to operate, commonly referred to as Corporate Governance. corporate-governanceIn essence you need a board meeting whenever you need to take a decision which requires board approval, to comply with legislation, whenever a director requests a board meeting or to approve the annual accounts. The need for an effective board will increase in proportion to the number of shareholders, especially if they are external.

SME boards in practice
As a director you need to ensure that the number of board meetings held, the subjects on the agenda and the way meetings are conducted, demonstrate that you are complying with your duties as a director. For example, that each of you is promoting the long-term success of the company and exercising independent judgement. Although some SMEs may pay lip service to board meetings, many hold regular meetings, scheduled quarterly or monthly.

The role of the board
The board has several distinct roles including:

  • Leadership – creating a culture of excellence
  • Setting strategy – the orientation of the board ought to be about the future; the direction of the business as opposed to its past performance
  • Ensuring human and financial resources are in place
  • Reviewing management performance
  • Establishing company values and standards
  • Ensuring obligations to shareholders and other stakeholders are understood and met

There are three types of board member, all of whom share the same duties but bring a different perspective. These three roles are:

Chair
a. Leads the board
b. Sets the agendachairman-of-the-board
c. Ensures the board is an effective working group
d. Promotes a culture of openness and debate
e. Ensures effective communications with shareholders
f. Ensures all directors receive accurate, timely and clear information

Executive Director
Has an operational role in the business and typically will represent and speak to the issues around a function, division or business area. Directors all share the following 7 duties:
1. Act within powers
2. Promote the success of the company
3. Exercise independent judgement
4. Exercise reasonable care, skill, and diligence
5. Avoid conflicts of interest
6. Not to accept benefits from third parties
7. Declare interest in proposed transaction or arrangement

Non-Executive Director (NED)
There is no legal requirement to appoint a NED, although it is considered good practice. A NED has the same duties as an Executive Director, but has additional roles given s/he is not involved with day to day operations. A NED will add value to the business if s/he is able to:

a. Constructively challengeYoda-Ultimate NED
b. Help develop strategic proposals
c. Scrutinise management performance to ensure achievement of goals and targets
d. Ensure financial controls and risk management processes are in place
e. Determine appropriate remuneration
f. Assist with succession planning and the appointment of Exec Directors

From “bored” to “bullish”
What should you do to fix your boring board? Is it possible to move from “average” to “awesome”? Here are my five steps to boardroom effectiveness.

a. Take the temperature! Complete a board audit, including the views of all participants, to establish what is and what is not working. On the basis of your findings give the board an opportunity to discuss what should be done to enhance its effectiveness. Develop an improvement plan and implement it promptly.

b. Review the composition of the board to ensure that it includes the right mix of people, skills and experience. Consider appointing a non executive director to provide a fresh, external perspective and a complementary range of skills and experience

c. Clarify and communicate to all board members their duties and responsibilities as directors. Implement a development plan for individual directors and the entire board, to build skills, develop trust, enhance communication and improve decision-making.

d. Stop looking in the rear view mirror. Success concept.It’s a board, not a production or sales meeting! Adjust the agenda and timing to devote more time to strategic issues and priority topics. Keep it focused, short and on track. Develop, or recruit, a chairperson who can lead the board effectively while enabling all members to contribute freely.

e. Get the basics right. Agree the meeting dates well in advance and monitor attendance; it’s not an optional event. Provide board papers at least one week in advance and insist people come to each meeting fully prepared and ready to contribute.

If you have a great board tip, please share it in the comment section.

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What makes a great CEO? Ask Steve Ballmer.

The balmy days of August were livened up, corporately speaking, with Steve Ballmer’s Steve Ballmerannouncement that he would step down as CEO of Microsoft sometime in 2014. The race begins to find the individual who will take on this epic leadership challenge. Given Microsoft’s position as a leading global technology business, the person specification attached to this Executive Search brief will be bursting with superlatives.

Media commentary on the announcement has inevitably focused on his tenure as CEO. If you Bing (I would normally have said “if you Google”, but that would have been a cheap shot) “Steve Ballmer” you have to dig deep before you find anything positive written about him. Once you get past the announcement, the viral videos of “crazy Steve” on stage you are presented with articles such as:

Steve Ballmer’s Mixed Legacy (WSJ)
Steve Ballmer – Six big misses at Microsoft (Economic Times)
Why Steve Ballmer failed (New Yorker)
Steve Ballmer failed to take Microsoft beyond the PC (Bloomberg)
Steve Ballmer: The. Worst. CEO. Ever. (Pando Daily)

Is this all one can expect as an outgoing CEO after devoting a lifetime to building a world beating business? Do the facts stack up to this mainly negative narrative?

Microsoft. Where it all began.

Microsoft. Where it all began.

Steve Ballmer was Microsoft’s 30th employee back in June 1980 (when it had revenues of only $7.5m!) when he joined the (as yet) unincorporated Microsoft as its first business manager. After holding several leadership roles, he was appointed CEO in January 2000 when Bill Gates moved to the role of Chief Software Architect. Mr Gates relinquished this role in 2006 when he moved to his current role of Chairman.


What kind of business did Steve Ballmer inherit?
Revenue $19.7bn, operating income $9.93bn and net income $7.78bn.
Cash reserves $17.2bn, R&D spend $2.97bn. (Full year 1999)

How are things now, after 13 Ballmer years?
Revenue $77.8bn, operating income $26.7bn and net income $21.8bn
Cash reserves $77bn, R&D spend $10.4bn

His operational scorecard includes: report-card
1. Quadrupled revenues (x 3.95)
2. Quadrupled cash (x 4.4)
3. Trebled operating profits (x 2.7)
4. Reduced profitability (net income/revenues declined, 39.5% to 28%)
5. Acquired 110 businesses (that’s one every 6 weeks!) including the likes of Visio, Great Plains, Navision, Skype and Yammer as well as taking multiple minority stakes and making several divestments.
6. Led an Executive team with almost 100,000 employees in over 100 countries

That’s some scorecard! One of which, I suspect, the majority of business executives and CEOs would be extremely proud.

You might have thought that delivering these results would secure his place among the leviathans of corporate America. You’d be wrong. The fundamental responsibility of a listed company CEO role can, it appears, be distilled down to a single indicator.

In 1999 Microsoft’s market capitalisation was $400bn. It was THE most valuable company in the world. It’s market cap is currently around $285bn. report-card-commentsThat’s a 28.7% decline in value, the equivalent of almost $9bn each year. Steve failed to move the value creation needle and so it’s game, set and match to his critics.

It’s difficult to disagree that value creation is not the domain of the CEO but let’s dig a little deeper. When he inherited the world’s most valuable and (probably) profitable company, there was really only one direction to go, especially as Microsoft’s P/E ratio in the first quarter 2000 was a sizzling 58. Its PE today is a more modest 13.2, or 77% lower. (Apply the earlier PE today and he’d be handing over a $trillion business).

Jeffrey Immelt CEO GE

Jeffrey Immelt CEO GE

If CEOs are also responsible for the froth of a bull market, then it’s fair to say Mr Ballmer gets an “F” for his tenure. He’ll be in good company, Jeffrey Immelt, CEO of GE, inherited a business in September 2001 valued at $415bn which today is worth $240bn. Timing, as they say, is everything!

In the meantime, while the jury continues to pontificate on your legacy, Mr Ballmer, there’s still time for one more of your crazy dances.

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Make time for Offline – BusDev and the SME #7

At its most simple there are three business development objectives:BusDevFunnel

  • Keep existing customers (retention)
  • Add new customers (conversion)
  • Increase the base of prospective customers (generation)

A well designed and built website, coupled with effective online marketing, will keep users coming back and make it easy for website visitors to convert to become either users or paying customers.

Effective online search engine optimisation (SEO) techniques and Pay Per Click (PPC) campaigns will drive traffic to the site and enable the number of prospects to increase. Previously I outlined some of the important online SEO steps to improve site visibility as well as using PPC to drive relevant traffic to the site through the smart use of keywords.

Another part of the online BusDev toolkit is a series of techniques collectively known as Offline SEO. While some of these techniques are technical, the majority do not require technical expertise, and may be contributed to by a range of people in the business.

The objective of offline SEO is to build Trust, Authority and Relevance with your target audience which will draw them to the Authoritysite. This is a longer term strategy, and underpins online SEO activities.

The tools at your disposal are many and varied but here are my Top 5 offline SEO strategies; ones that will positively impact your site metrics.

1. Be active on (relevant) social media
If you are a business to consumer (B2C) company then you should be active on Facebook, Twitter, Google+, YouTube and Pinterest. If you are a B2B company then LinkedIn is likely to be more relevant SocialMediaIconsto you than Facebook. Social media activity can be executed by your digital agency or in-house marketing team, but it also provides an opportunity for everyone in the business to get involved, with appropriate training and the guidance of a company social media policy.

While this may seem like an insurmountable task for the social media newcomer there are many productivity tools, such as Hootsuite and Buffer, to make the task more efficient.

2. Produce an informative blog
A blog is a great way to build credibility and authority in your geographic region, market sector or functional specialisation. A blog is straight forward to set up with tools such as the leading blog HowtoBlogapplication, WordPress. The hard(er) part is the regular production of quality content, for which there are a variety of “curation” tools such as MyCurator, Scoop.it and Feedly as well as blog amplification tools such as Triberr.

3. Publish a quality, online newsletter, or Ezine
An Ezine is an e-mail newsletter that is produced regularly and distributed via e-mail to an audience of subscribers. This is not an e-mail broadcast to a massive mailing list, rather regular communication of quality content with your “house list”. It’s a great way of keeping in touch with existing customers while reaching out to prospects. Useful e-mail automation tools are applications such as AWeber or MailChimp.email_overload

Good Ezines will increase your business profile, develop stronger relationships, generate qualified prospects and even produce sales. They keep your business visible to the audience and enable you to become the voice of authority on a range of subjects.

According to the Direct Marketing Association E-mail marketing returns over 21 times the cost of investment and is the digital marketing method of choice for business worldwide.

4. Build links
Search engines such as Google, Bing and Yahoo send out “spiders” that crawl millions of website pages to index the content so that they can present meaningful responses to user searches. Links are theGoogle-spider streets between pages. Using sophisticated link analysis, search engines can discover how pages are related to each other and in what ways.

Quality links reinforce your position as an expert, attract other quality links and drive traffic.

The 5 most effective link building strategies are:
a. Press coverage: be newsworthy (even viral!) and earn the attention of prominent bloggers and news mediaviral-content
b. Guest blogging: publish your valuable and informative resource on other blogs and participate in online conversations
c. Broken link building: Using automated tools to find outbound links which link to sites that are no longer there, contact the linking website and offering to change the link to a more relevant article.
d. Infographic placement: infographics are a neat way to present complex data or ideas which attract links and often result in being embedded in blogs.
e. Resource page links: Resource pages are curated pages that link out to other useful pages on the web. They are fantastic link building opportunities that don’t take a lot of time to action.

5. List on quality directories
Linking to quality directories such as Yahoo! Directory, DMOZ.org, BOTW.org, Googleplaces, businessmagnet.co.uk and B2BIndex.co.uk only take minutes each and can be highly effective.

Health warning: Google changes its search algorithm over 500warning times per year. Most of these changes are minor but every few months Google rolls out a major algorithmic update that affects search results in significant ways with a consequent impact on offline and online SEO strategies. Keep your eye out for Penguins and Pandas!

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