Category Archives: Business Growth

What makes a great CEO? Ask Steve Ballmer.

The balmy days of August were livened up, corporately speaking, with Steve Ballmer’s announcement that he would step down as CEO of Microsoft sometime in 2014. The race begins to find the individual who will take on this epic leadership … Continue reading

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Make time for Offline – BusDev and the SME #7

At its most simple there are three business development objectives: Keep existing customers (retention) Add new customers (conversion) Increase the base of prospective customers (generation) A well designed and built website, coupled with effective online marketing, will keep users coming … Continue reading

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It Pays to PPC – BusDev and the SME #6

In the previous article we looked at 5 basic steps to enable your business to become visible online. These were having a well-designed and user-friendly site; developing an effective keyword approach; using on-page and off-page optimisation techniques and keeping the … Continue reading

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Google Page 1 is a Dream! BusDev and the SME #5

Let’s do the maths on being visible online. 1. Google has 91% market share of all UK online searches, and 89% share of global searches. By anyone’s definition that is a monopoly position 2. The top 5 organic results of … Continue reading

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Before you launch online! BusDev and the SME #4

Among the many challenges (cash, order book, keeping up with legislation, cash, putting out fires, health & safety, cash, people problems, cash…….) faced by owner managers and SME management teams is the perennial problem of there being too many things … Continue reading

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“Be visible online, stupid”. BusDev and the SME Part 3.

James Carville, the political strategist for Bill Clinton in his successful 1992 Presidential campaign against George Bush, developed 3 key themes to keep the campaign team focused. “Change v more of the same” “The economy, stupid” “Don’t forget health care” … Continue reading

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BusDev and the SME. Part 2. Why should I buy from you?

Developing a killer value proposition. I’m going out on a limb here, but I’m assuming you might not know how a Weibull Distribution might impact your business! Neither did I. Microsoft Research analysed 205,873 different Web pages and crunched through more … Continue reading

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