Tag Archives: business development

What makes a great CEO? Ask Steve Ballmer.

The balmy days of August were livened up, corporately speaking, with Steve Ballmer’s announcement that he would step down as CEO of Microsoft sometime in 2014. The race begins to find the individual who will take on this epic leadership … Continue reading

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Make time for Offline – BusDev and the SME #7

At its most simple there are three business development objectives: Keep existing customers (retention) Add new customers (conversion) Increase the base of prospective customers (generation) A well designed and built website, coupled with effective online marketing, will keep users coming … Continue reading

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It Pays to PPC – BusDev and the SME #6

In the previous article we looked at 5 basic steps to enable your business to become visible online. These were having a well-designed and user-friendly site; developing an effective keyword approach; using on-page and off-page optimisation techniques and keeping the … Continue reading

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BusDev and the SME. Part 1. Where are you going in 2013?

The younger of my two sons has been persuaded to participate in a charity boxing match next month. Consequently he has embraced a serious training and nutrition regime to get in shape and is already showing the benefits of multiple gym … Continue reading

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