Category Archives: Digital Marketing

Make time for Offline – BusDev and the SME #7

At its most simple there are three business development objectives: Keep existing customers (retention) Add new customers (conversion) Increase the base of prospective customers (generation) A well designed and built website, coupled with effective online marketing, will keep users coming … Continue reading

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It Pays to PPC – BusDev and the SME #6

In the previous article we looked at 5 basic steps to enable your business to become visible online. These were having a well-designed and user-friendly site; developing an effective keyword approach; using on-page and off-page optimisation techniques and keeping the … Continue reading

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Google Page 1 is a Dream! BusDev and the SME #5

Let’s do the maths on being visible online. 1. Google has 91% market share of all UK online searches, and 89% share of global searches. By anyone’s definition that is a monopoly position 2. The top 5 organic results of … Continue reading

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Before you launch online! BusDev and the SME #4

Among the many challenges (cash, order book, keeping up with legislation, cash, putting out fires, health & safety, cash, people problems, cash…….) faced by owner managers and SME management teams is the perennial problem of there being too many things … Continue reading

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“Be visible online, stupid”. BusDev and the SME Part 3.

James Carville, the political strategist for Bill Clinton in his successful 1992 Presidential campaign against George Bush, developed 3 key themes to keep the campaign team focused. “Change v more of the same” “The economy, stupid” “Don’t forget health care” … Continue reading

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