Tag Archives: pay per click

Make time for Offline – BusDev and the SME #7

At its most simple there are three business development objectives: Keep existing customers (retention) Add new customers (conversion) Increase the base of prospective customers (generation) A well designed and built website, coupled with effective online marketing, will keep users coming … Continue reading

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It Pays to PPC – BusDev and the SME #6

In the previous article we looked at 5 basic steps to enable your business to become visible online. These were having a well-designed and user-friendly site; developing an effective keyword approach; using on-page and off-page optimisation techniques and keeping the … Continue reading

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